Snow is more than a season

Snow is a natural resource and it’s time we value it as such.

Let’s cash in on snow and make it an economic force.

Introducing a new currency

Protect our winters new currency

The formula

$9.1 billion / 358 CM = $25,519,553 per CM

The total Canadian Snowsport industry represents 9 billion dollars.

The average annual snowfall across Canadian ski areas is 358 cm.

For a total of 25 million dollars per centimeter of snow across the entire Canadian territory.

Read the report

Snow is money

POW Days = Pay Days

Outdoor Fossil Fuel

The outdoor recreation economy is massive. It's larger than the pharmaceutical, forestry or agricultural industries and brings in almost as much money into the Canadian economy as fossil fuels. Snowsports play a huge role in that.

Losing ski days

By the 2050s, if we don’t reduce our emissions, snow seasons in Canada are projected to be shortened by up to 25 days.

Losing money

The outdoor industry has lost more than $5 billion over the past two decades due to climate change.

Snow is a natural resource it’s time we treat it like one

Snowsports alone contribute over $9.1 billion to our Canadian economy and support up to 90,000 full-time jobs nationwide.

Yet, warmer, more erratic winters due to climate change are putting this entire Canadian sector at risk.

Representing $101.6 billion in annual spending and 1.1 million full-time jobs, Canada’s outdoor recreation economy is massive, and supports many communities full of hard-working and entrepreneurial Canadians.

From forest fires, to floods climate change has a strong impact on outdoor recreation, putting Canadian livelihoods, health and well-being at risk.

As we approach the next election, we call on each political party to Protect our Canadian Outdoor Recreation Economy by:

#1. Ensuring our rural communities, natural spaces, local outdoor recreation economies and businesses continue to thrive.

#2. Safeguarding our health, safety, and prosperity from the accelerating risks of climate change.

Take action now

POW presents the foreca$ter

See how much money is dropping locally in your area.

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The Forecaster